Resume

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SUMMARY

Former journalist turned strategic communications professional, highly skilled in public relations, proactive media pitching, crisis communications, employee relations and community engagement. Decisive leader capable of managing complex and sensitive issues with professionalism and discretion. Ethical, reliable and tactful communicator focused on transparency and truth. Particular interest in drastically transforming the way organizations engage with communities that drive their business and growth.

EDUCATION

Master of Public Administration
California State University East Bay (2010)

Bachelor of Arts in Journalism
San Francisco State University (2006)

EXPERIENCE

Director of Communications

City of Philadelphia, Division of Aviation | March 2019 – Present

Executive strategist overseeing all public affairs functions at Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE), the airport system serving the sixth largest city in the US. PHL drives a $16.8 billion impact on the greater Philadelphia region and serves 33 million passengers each year, generating more than 100,000 jobs in Pennsylvania, New Jersey, Delaware and Maryland.

  • Directs the activities of ten public affairs professionals, including a Public Affairs Manager, Public Relations Supervisor, Special Events Coordinator, Photographer/Videographer, two administrative officers and three PR Specialists.
  • Created and maintains the PHL Communications Strategy, mapping the work of the Public Affairs team to the objectives of the 2022 PHL Strategic Plan.
  • Oversees media relations team handling complex ecosystem of inquiries and topics, including industry news, legal matters, international business and politics, regulations, technology, environment, socioeconomics and culture.
  • Built an in-house newsroom model for news gathering and distribution, enabling staff to tell the stories of other units in the airport community.
  • Collaborates with key leaders throughout Philadelphia, including tourism entities, government and elected officials, influencers, business executives and media.
  • Guides digital strategy, linking social media, website content management, analytics, Search Engine Optimization, and technological innovation.

Director of Communications
Coordinated Health | August 2016 – Present

Strategic lead for all corporate communications initiatives at Coordinated Heath, a specialized hospital network based in eastern Pennsylvania and western New Jersey with 18 locations and more than 1,400 employees.

  • Responsible for promoting the activities of 100+ physicians spanning more than 10 specialties, including orthopedics, primary care, cardiology and women’s health.
  • Serves as spokesperson for the company, representing the CH brand via external media, owned media channels and at community events.
  • Releases factual statements involving a complex array of sensitive issues.
  • Engages diverse list of external stakeholders, including employees, journalists, editors, elected officials, business leaders, celebrity athletes and more.
  • Evaluates and analyzes requests from the media to interview CH officials regarding topics that are sensitive and/or controversial.
  • Works with C-suite and director-level colleagues to craft all business communications, including strategic briefs, key messages, press releases, media pitches and interviews.
  • Measures and analyzes earned media efforts and presents results to CH leadership.
  • Plans and executes media events, including televised political events, press conferences, educational seminars and community events.
  • Serves on community boards and committees, representing the company in key areas including veteran affairs, women’s business and healthcare advocacy.
  • Manages all crisis communications efforts, including highly sensitive legal and regulatory issues with complex considerations and risks.

Digital Marketing & Public Relations Manager
Coordinated Health | 2013 – 2016

Public Relations

  • Created both yearly and project-specific public relations strategic plans.
  • Disseminated (both orally and in writing) news releases and statements on issues of national significance.
  • Reviewed press articles or stories and communicates information to appropriate entities.
  • Coordinated press conferences, news briefings, and interviews.
  • Monitored media mentions and promptly addresses all media inquiries.
  • Produced award-winning videos for marketing campaigns.

Digital Marketing

  • Managed all corporate digital properties, including corporate website, microsites, customer relationship management platforms and social media.
  • Engaged diverse influencer communities using interest and geography-based targeting, contingent on business needs and target demographics.
  • Trained and guided marketing associates in the production of digital content, including infographics and patient education articles.

Veteran Affairs Liaison Officer
Lehigh Valley Military Affairs Council | 2014 – Present

  • Serves as advocacy officer on Healthcare in Our Communities project.
  • Oversees and executes yearly Marketing and Communications Plan.
  • Advises colleagues on community relations strategy.
  • Stays abreast of all veteran healthcare news and trends.

Media Specialist
Workforce Development Board of Contra Costa County | 2011

  • Launched and managed the WDBCCC official website.
  • Maintained design contract oversight.
  • Published public affairs materials, including press releases, newsletters and advisories.
  • Presented marketing outreach efforts to board members at WDB meetings.
  • Consulted with partner government agencies on collaborative projects.

Government Reporter
Lamorinda Patch | 2010

  • Covered government and politics for the cities of Lafayette, Moraga and Orinda.
  • Wrote about highly complex and delicate topics involving citizens and officials.
  • Wrote feature pieces on influential community leaders and businesses.
  • Worked with editor to identify hyperlocal news opportunities.

Web Producer
Bay Area News Group | 2006 – 2009

  • Managed newspaper websites earning more than 4 million monthly page views.
  • Served on Editorial Board to consult on digital presentation of all content.
  • Wrote breaking news and collaborated with external news sources.
  • Maintained databases, built online maps and designed multimedia products.
  • Trained staff on blogging, Search Engine Optimization, and writing for the web.
  • Interacted with community organizations to collect data for various assignments.

Managing Editor
Golden Gate [X]press | 2006

  • Served as leader of a student department managing award-winning news website.
  • Coordinated the schedules of a team of 15 journalism students.
  • Covered and distributed breaking news stories on and off campus.
  • Led department forums on the use of online journalism and multimedia in a dwindling print market.

Multimedia Editor
Center for Integration and Improvement of Journalism | 2006

  • Managed nonprofit organization website geared toward ethical journalism.
  • Created and edited all multimedia, including Podcasts and video.
  • Updated content sharing resources for national conferences and fellowships.
  • Created and managed the Bay Area Multicultural Media Academy Web site.

TECHNICAL SKILLS

  • Microsoft Office suite
  • Adobe Creative suite
  • Content Management Systems (WordPress, Squarespace)
  • Customer Relationship Management platforms (MailChimp, SurveyGizmo, Salesforce)
  • Social Media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest)
  • Video platforms (YouTube, Vimeo, Snapchat, Facebook Live)

MEMBERSHIPS & HONORS

2018 Board of Directors – Women’s Business Council – Greater Lehigh Valley Chamber of Commerce

2018 – Member – Folds of Honor Eastern PA-NJ

Gold – 2016 AAF Addy Awards – Online/Interactive Microsite category
AAF- GLV

Gold – 2016 AAF Addy Awards – Online/Interactive Microsite category
AAF- GLV

2014 Silver Award Winner for Redesign in the Health/Human Services category
Horizon Interactive Awards

2014 IAC Best Healthcare Website
Internet Advertising Competition (IAC)